When to come to Geneva,and what is worth the trip.

For the 50th anniversary of the Nautilus, launched in 1976, the Patek Philippe Museum devotes its top floor, redesigned in a 1970s spirit, to a retrospective drawn from the manufacture’s archives: the references that marked five decades, up to the four 2026 anniversary references, including the 5610P. Opened during the open days of 6 and 7 June 2026, the exhibition runs until early 2027.

For the second edition of World Watch Day, under the theme “Time as Living Heritage”, the MAH opens the day from 9:30 with a Morning Party (croissants, DJ) aimed at a new generation of enthusiasts. Then: a round table “Watchmaking today and tomorrow” at 11:15, a guided tour of the museum at 12:00, a discussion “Watchmaking, Geneva and Switzerland” with Pascal Ravessoud, vice-president of the Fondation de la Haute Horlogerie, at 13:00, and a second round table “Time as a Living Heritage” at 14:00. At 10:10, artist Mauro Carraro unveils a “Letter to Time” created for the occasion at the MAH (Rue du Puits-Saint-Pierre 6).

An online format spread over two weeks, alongside the Important Watches sale. The shorter physical preview in Geneva is open to all; bidding takes place online, on registration. A good way into the watch market without being there on sale day.

Ahead of the 7 November ceremony, the GPHG shows the watches pre-selected for its 2026 edition at the MAH. This is the part open to the public, with no invitation or badge: the only time you can see the competing pieces together, in one place. Introductory watchmaking workshops and guided tours are offered on registration.

The awards ceremony that brings the watch industry together in Geneva. The evening itself is by invitation; to see the nominated watches, go to the public exhibitions held around the ceremony.

The market leader in high-end watch auctions, under the direction of Aurel Bacs. The preview before the sale is open to all, free of charge: you can see, and sometimes handle, exceptional pieces without buying. The sale itself is followed on registration.

Sotheby’s flagship autumn sale in Geneva. The preview before the sale is open to all, free of charge: the moment to look at the top lots in advance, with no commitment. The sale itself is followed on registration.

The alternative fair of watch week, opposite Palexpo. Around 85 brands in 2026, from independents to established maisons absent from Watches & Wonders. A more relaxed atmosphere, direct contact with the founders, watches to try on the wrist.

The global gathering of the major maisons. From Monday to Thursday, access is reserved for professionals, journalists and retailers; the general public is admitted at the weekend, from Friday 9 to Sunday 11 April. 66 brands exhibit. New in 2027: the House of Brands (Breitling, Gallet, Universal Genève) and Damiani make their debut. The “In The City” programme extends the fair into Geneva itself: the part you can attend without a trade badge.

Twenty independent brands (Baltic, Furlan Marri, Nivada Grenchen, Studio Underd0g…) gathered in the city centre, with no badge or booking. You try the watches, talk to the founders and can buy on the spot. First edition in April 2026; 2027 dates not yet announced.

A decentralised event across the city, very open to independent maisons. One of the few gatherings where collectors and press stand on an equal footing: no reserved area, no tiered badge. The next edition is expected at the same time of year.

During watch week, Joël Laplace sets up his vintage watch stand on the ground floor of Manor, between Dior and Sephora. Affordable pieces, mostly between 300 and 3,000 francs, sourced in Switzerland. Third edition in 2026, from 13 to 25 April.